Great brands know exactly which benefits drive growth.
Unlock Clarity.
Deliver Growth.
Customers don’t give you five minutes. They give you five seconds.And if your proposition isn’t clear by then, they bounce.
That’s why brands stall. Not because their product is weak, but because their message is. With a precise proposition, every touchpoint sharpens:your ads hit harder, your funnel flows smoother, and your spend goes further.
Stop guessing what to say. Start growing with intent.
Trusted by ambitious brands
“Highrise aren’t just an agency, they’ve become an extension of our team.”
Their ability to think holistically across acquisition, conversion, and retention has been instrumental in transforming our D2C channel. We saw a 46% increase in revenue during our initial engagement and feel we’ve only scratched the surface of what’s possible together.
“Highrise’s strategic approach transformed our marketing efforts.”
Their expertise in digital advertising and creative strategy was instrumental in our journey to profitability and international expansion.
“Highrise has helped us transform our business from traditional high street retail to direct to consumer first.”
Grind is now primarily a DTC coffee business, not a high street mini-chain, with our mission now to build the world’s leading at-home coffee brand.
Our 2-Phase Methodology
Research
Objective: Understand the real drivers that motivate your customer's buying behaviour
Customer Discovery Surveys
Open-ended and closed-format surveys, designed to capture motivations, emotional triggers, perceived benefits, and recommendation language.
User Reviews
Review mining and analysis, using the insights of the customer to lift and inform the proposition.
Alternative Methods
Founder hypothesis mapping
Outcome
Clarity on your customer’s identity and buying motivations, mapped out according to emotional needs, functional benefits, and most cited USPs.
Communication Strategy Development
Objective: A detailed, actionable communcation matrix used to shape your messaging strategy across growth touchpoints.
Emotional Hooks
Key motivators derived from customer language
Benefits Mapping
Delivering the results your customers expect
USPs
Unique product attributes that drive differentiation
Trust Builders
Reviews, customer numbers, press mentions & more
Promises & Guarantees
Risk-reducing mechanisms that drive purchases
Outcome
A central proposition and communication strategy that can directly feed into:
Example from previous work
Our proposition strategy services helped a well known London coffee brand discover that many customers were not only buying their coffee for the great taste, but also for their sustainability benefits. This key insight inspired a new, winning ad hook:
This refined messaging strategy led to a boost in ad performance of over 100%, became a key pillar of the business's proposition and eventually helped to inform new product lines.
Ready to understand your audience and articulate your value?
Let’s build your proposition together.
Let’s talk
Frequently asked questions
We do both under one roof. By partnering with us, you gain access to senior-level talent who have a wealth of channel management expertise across media, creative, CRO, and email. However, many clients initially seek our strategic advice. Even the best media management in today's landscape falls short without an underlying strategy deeply rooted in marketing and business fundamentals. We work with you according to our 3 pillars that allow us to refine your strategy and unlock growth across your whole acquisition funnel.
Absolutely! We don't produce strategic documents for vanity purposes. We have a dedicated creative department who are experts in translating your Communications Matrix into strategic creatives that respect your brand identity, articulate your proposition, adhere to best practices and tap into the latest trends.
Be our guest! Anecdotally, our clients have seen some of their most explosive growth off the back of the work we did together on their Communications Matrix.
Your proposition needs to be conveyed consistently in the most effective way. The Communications Matrix is there to help shape your entire marketing strategy, and learnings should be applied across your whole marketing team/business.