Growth Track
Social Tip
Social Tip (led by James Watt, co-founder of Brewdog) is a revolutionary new platform that turns real customers into powerful brand advocates. Free to sign up, users receive financial rewards for posting about the brands they love on social media. Since joining forces with Highrise in September, new user acquisitions have skyrocketed (+209%, +36.7k), with improvements to efficiency (cost-per-app-install -509%, cost-per-post -56%)
App Downloads
+209%
Cost-per-install
-509%
Cost-per-post
-56%
Who is Social Tip
THE BACKGROUND
Social Tip is a platform that rewards ordinary customers for making genuine posts about the products they love. Their partnerships range from established names like M&S and Caffè Nero to emerging standouts such as Grind, Trip, and PerfectTed. A user posts about one of these companies on their social media, syncs to the Social Tip app and can get paid up to £10 per post depending on engagement. There's no minimum follower count - so it's revolutionising the influencer market. These brands are getting genuine promotion from real people, and the customers are getting rewarded for it.
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THE CHALLENGE
Social Tip had been gaining great traction organically since their launch - however were looking to scale up their acquisition efforts via paid channels.
OUR APPROACH
Since joining forces in September 2025, Highrise have transformed their paid media performance. The initial goal was to amplify downloads, which we did by leveraging a variety of voices in the creative. Lo-fi production but tongue-in-cheek, scroll-stopping scripts from brand partner Georgia Toffolo and punchy edits from real customer UGC. This led to a +209% rise in app downloads and +156% in sign ups, while dropping cost-per-install by -509% to £1.40.
This led to a +209% rise in app downloads and +156% in sign ups, while dropping cost-per-install by -509% to £1.40.
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THE RESULTS
After a great initial success, the goal evolved into finding users who would actually go through the process to sync a post with Social Tip. Along with more dedicated creative and in-app improvements, we deployed custom event optimisations throughout the funnel to encourage Meta's algorithm to find higher-intent users. This tactic helped reduce cost-per-post by -56% since first launch.
App Downloads
+209%
Cost-per-install
-509%
Cost-per-post
-56%
MORE CLIENT SUCCESS STORIES
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PLENISH
REVENUE GROWTH YOY
30%
REDUCED CAC
-40%
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